Poler opens a door in PDX

I was hoping to be the first in line. A camper, in an iconic bright orange Poler tent pitched outside the flagship store, which opened today at 10AM, just a few blocks from my studio in NW Portland. I wasn’t the first there, I was actually among many thronging fans of the brand, eager to get my grimy mits on some adventure-inspired hats, tees, and a combination backpack/camera bag. Forgive the photography in this post, it’s my first time... Read More

Poler Camp Vibes

Portland has a reputation (or stereotype) of being a town full of artisan crafted goods for very specific types of consumers. It’s rare to find a company offering a very Portland-style set of products that also have the potential to be offered to a much wider audience. It would be easy at first glance to lump Poler into one of those niche shops I just mentioned. But it’s not, it’s much more subtle and accessible than most shops... Read More