Photo via Square //  Image via Cookie

What do you do after you’ve started an internet juggernaut? Try and start another it seems. That’s what Jack Dorsey co-founder of Twitter (yes THAT Twitter) is trying his hand at with his new venture Square. Square tries to fill in the gap between the ubiquity of credit card payments in our modern economy and the challenges that face retailers who would like to accept them as payment. Square makes it dead simple to accept credit cards and is a great piece of minimal industrial design to boot.

While I think square is an amazing idea and a great inovation I think it faces an uphill battle with consumers. We have all heard about the waiter scanning everyone’s credit card with a pocket scanner and ripping off his customers, and I feel like scanning your credit card into someone you don’t know’s cell phone is too close to the same interaction for a lot of people to handle. Having said all that I’m still pulling for it!

Photo via Square

Square is a

Photo via Square

Thanks to Cookie for reminding me about Square! I found his post regarding the company while I was digging around his blog after finding this.