Lurking around HMAb I became befuddled and charmed by a cute little post on André Paul Pinces.

Later, on his site, I found three of his films he’s done as look books for clothing labels. More charm.

You may recall an earlier post where I shared a similar approach to a clothing label and their upcoming collections. My point of view is that these are much more effective when I don’t feel like I’m dealing with blatantly but painfully beautiful people. Some of them still look pushed and over staged, but the effort to sell the lifestyle rather than the object (model) is much more appealing.

So this is what a magazine would have a harder time accomplishing. This medium lends itself to viewers getting lost in the ad, and one almost feels like there is character development. MUCH more effective than a raunchy Gucci ad.

I’d be excited to see more and more labels going in this direction, beyond just clothing. Artistry and craftsmanship, duh!

There’s more!

Mr. Pinces also has a series of photographs entitled Dashed Dreams.

Check this out.

First of all the title of this series is incredible. There is so much going on here! His choice of car + scene + photographic style are working so well here to craft a story. It feels like I could stare at any of these and begin writing a narrative. This sort of execution is what makes photography come alive, the ability to craft something so engaging that each person can bring their own story to it. Thank you very much, Andre!