I’ve always known about those little capsule-like hotel rooms in Japan, but I’ve never seen one in action. This place is so super stark + self-explanatory. I think I’d like it?
The name though would make me nervous—once I checked in I’d be thinking “ok I’ve got 8 hours and 35 minutes left.” I’m not sure I’d sleep well on a time-schedule like this, even though that’s the way it really is any any hotel.

After consideration, however, if this were say, in an airport, I am certain I’d appreciate it. As the video mentions, it may best be received by non-Japanese audiences while they are in-transit, or stuck, or both. If there were a system whereby one could pay for chunks of time, perhaps if you only needed 4 hours between flights and wanted to sleep or recline— without looking like you were camped out at gate C24. I could definitely see this being something I’d not only appreciate, but come to love in the major air hubs of the world.

Test markets: Vancouver, Chicago, London?
Can you get one for two to snuggle in?
The video is originally from the geniuses over at Monocle.